SBJ In-Depth: Sponsorship Measurement

Sports properties seeking to land major sponsorship deals must be ready to show companies that their spending will provide a sufficient return. As the metrics being employed grow more sophisticated, the challenge is matching those metrics up with the needs of the various sponsors. We will go behind the scenes to look at some of the latest and most sophisticated measurements being used to prove return on objectives and investment. Publishing Date: Feb. 23 Close: Feb. 9 Materials Close: Feb. 11.

For information on advertising contact National Ad Director, Julie Tuttle at 212 500 0711 or jtuttle@sportsbusinessjournal.com.

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