Marketplace Roundup
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Baruch College Student Wins
EA Sports Jersey Contest |
In N.Y., Vincent Mallozzi reports Baruch College student Tim Ahmed won the EA Sports Jersey Creator Contest, in which more than 12,000 participants across the country were "asked to produce a computer-generated design of a jersey to be worn by first- and second-year NBA players" during the T-Mobile Rookie Challenge during All-Star Weekend next month in Phoenix. Ahmed "placed a cactus baking in a golden sun, and the word 'Rookies' splashed across the chest area in huge block letters." The numbers "09" are below that, "nestled inside yet another sun." Ahmed "produced a similar 'home' team jersey in white." For winning the contest, he "received a free trip to Phoenix" for the All-Star weekend festivities (N.Y. TIMES, 1/26).
ON THE DOWN LOW: In L.A., Bill Dwyre reports "only a few might have noticed that there were no Chryslers displayed in prominent places around the course" during this weekend's PGA Tour Bob Hope Classic, especially "none in that traditional middle-of-the-lake spot for maximum TV exposure." But Chrysler, which maintained its sponsorship of the event, "did the right thing," as it paid "all its bills to the tournament, nearly $2[M] of it already disbursed to charities in the Palm Springs area, and waved no flags while doing so" (L.A. TIMES, 1/26).
CENTER OF ATTENTION: SI.com's Ian Thomsen reported Rockets C Dikembe Mutombo has "signed with the Chinese manufacturer Peak to produce a Mutombo basketball sneaker replete with his No. 55 and a logo of his finger wagging back and forth." The deal came forth "thanks in part to his relationship" with Rockets C Yao Ming (SI.com, 1/23).
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