SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Friday
January 16, 2009
Print This Issue


 
MOST VIEWED STORIES
  1. IMG World Congress: Sports Business Future
  2. What's The Future For Tiger's Brand?
  3. Canucks-Oilers-Flames Partnership Stalls
  4. Franchise Notes
  5. IMG World Congress of Sports 2010
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

James Blake To Wear Fila Footwear, Apparel, Appear In Marketing

Blake Becomes First Top 10 U.S. Men's
Tennis Player To Sign With Fila In 10 Years
Fila has formally announced an endorsement deal with ATP World Tour member James Blake in which the No. 10-ranked player will exclusively wear Fila apparel and footwear on-court and be featured in Fila's worldwide marketing. Blake also will collaborate with Fila designers to create a yet-to-be-named co-branded collection, to be unveiled before the '09 U.S. Open and officially launch for the spring/summer '10 season. The collection will include tennis, golf, fitness and lifestyle apparel (Fila). A Fila spokesperson said that the prices and distribution of the collection "have not yet been determined." WOMEN'S WEAR DAILY's Jean Palmieri noted Blake is the "first top 10 American male in more than 10 years to sign with Fila" (WWD.com, 1/15). 

UP CLOSE & PERSONAL: Sony Ericsson WTA Tour member Ana Ivanovic is featured in a new adidas campaign titled "Me, Myself" that depicts behind-the-scenes footage of Ivanovic during training sessions. A poster featuring Ivanovic for the campaign lists a number that refers to a narrative about Ivanovic and the apparel she is wearing (adidas).

Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Nike Has 52 Teams In Women's Tourney
March 19, 2010 : SportsBusiness Daily

Nike Worn By 53 Teams In Men's Tournament
March 18, 2010 : SportsBusiness Daily

adidas, Nike Launch World Cup Campaigns
February 26, 2010 : SportsBusiness Daily

adidas Set To Introduce New TS Supernatural
February 5, 2010 : SportsBusiness Daily

Nike Makes Variations Of LeBron Shoes
January 22, 2010 : SportsBusiness Daily

WTA Enforcing Sony Ericsson Tour Patch
March 15, 2010 : SportsBusiness Daily

Ellison Gives New Life To BNP Paribas Open
March 9, 2010 : SportsBusiness Daily

Sony Ericsson Drops WTA Title Sponsorship
March 8, 2010 : SportsBusiness Daily

Wickmayer Inks Racket Deal With Donnay
February 26, 2010 : SportsBusiness Daily

Corona Deal Boosts ATP World Tour's Image
February 25, 2010 : SportsBusiness Daily

ALSO IN THIS SECTION


Go To Sports Media

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2010 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.