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January 15, 2009
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Leagues & Governing Bodies

Signing Brazil Star A Necessity For Women's Professional Soccer

Marta's Lucrative Contract Necessary
For WPS To Have Credibility
Brazilian F Marta earlier this week signed a reported three-year, $1.5M contract with the WPS L.A. Sol, a deal that would make her the "highest-salaried female athlete" in the U.S., but the league "had to have Marta, no matter the cost," according to ESPN SOCCERNET's Jacqueline Purdy, who wrote under the header, "Marta Simply A Must-Have Signing For WPS." Even if WPS sponsor Puma, which also sponsors Marta, pays half of her salary, it still is an "extraordinary number for a brand-new league to pay in the middle of a recession." But Purdy wrote, "What's the point of having a league if you can't go get the best player in the world?" Not signing Marta "would have been a huge blow to the league." Economic times are "tough, but the WPS has to put the best players on the field and hope it succeeds" (ESPNSOCCERNET.com, 1/12). YAHOO SPORTS' Martin Rogers wrote while WPS in recent months has been "busy snapping up some of the finest women's talent in the world," it took Marta's signing to "really signal its intent." With the "challenges WPS faces in making a splash in a tough market, signing the Brazilian was a critical step." The signing of Marta was "critical in lending the ultimate stamp of authenticity to the WPS product" (SPORTS.YAHOO.com, 1/14).

STILL KICKING: English Premier League (EPL) CEO Richard Scudamore said that EPL clubs are "well equipped to survive the credit crunch and gates will fall by only" 1% this season. Scudamore added that "banks' reluctance to lend money to clubs 'is not welcome.'" He said of the economy's impact on the league, "The alarm bells have not just been ringing since the credit crunch was known. We have been on about keeping people coming in for six, seven years. It has been a misnomer that clubs always sold out without trying." Scudamore believes that the recession will "encourage greater prudence among clubs." Scudamore: "There is a 'sobering' out there at the whole financial system. ... There is much less chance of Leeds United (almost folding under debts). The funders aren't going to take those chances -- which is good" (London TELEGRAPH, 1/13).

ARCH SUPPORT: In St. Louis, Bernie Miklasz writes MLS under Commissioner Don Garber's "outstanding leadership" has "dramatically outperformed the cynics' doom-and-gloom expectations and isn't going away." MLS "continues to grow and gets stronger each season." But it is "time to do the right thing and give an expansion franchise" to St. Louis-based attorney Jeff Cooper, who is leading the city's bid for a team. Cooper has a stadium "ready to break ground" and has "patiently put St. Louis into prime position to secure a team, but the MLS keeps kicking him in the shins by going to other markets" (ST. LOUIS POST-DISPATCH, 1/15).


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