Online Florist Teleflora To Run Super Bowl Ad For The First Time
Online florist Telefora will "run its first ever Super Bowl ad" during the second quarter of NBC's coverage of Super Bowl XLIII, according to Becky Ebenkamp of BRANDWEEK. The currently unfinalized ad, "which is reminiscent of office sitcoms, shows a man giving a box of flowers to a mousy female coworker." But "soon, the flowers start insulting her." The flowers in the ad say, "Have you ever considered rhinoplasty?" The ad: "Don't send flowers in a box. You don't know what they'll say." The ad also is "tagged with 'The Teleflora Difference'" and directs viewers to Teleflora.com. The spot, which was created by Teleflora's in-house Fire Station Agency unit, will "tout its Rubies & Roses Bouquet in a keepsake vase." In addition to the spot, Teleflora "has also purchased airtime on NBC after the game" (BRANDWEEK.com, 1/8).
COMING ATTRACTIONS: DAILY VARIETY's Marc Graser reports NBC "has told some advertisers that it still has about 10 spots available" during Super Bowl XLIII, and "those could be sold at a much reduced rate." Meanwhile, "nearly every studio will push" upcoming movies during the game, with the movie lineup "naturally made up of summer tentpoles." Among the films confirmed for the Super Bowl are "high-profile titles" like Paramount's "Transformers: Revenge of the Fallen," "Star Trek" and "G.I. Joe"; Sony's "Angels & Demons"; DreamWorks Animation's "Monsters vs. Aliens"; and Universal's "Land of the Lost" and its fourth installment in "The Fast and the Furious" franchise. Disney, meanwhile, is "planning to use the game to raise the profile" for Pixar's "Up." Disney is "remaining tight-lipped about its Super Bowl strategy, but it wouldn't be surprising if it buys time" for "Race to Witch Mountain" and Jerry Bruckheimer's "G-Force." Fox as of Thursday "had yet to buy any time during the game," but if it does buy time "last minute, 'Wolverine,' 'Night at the Museum 2' and 'Ice Age' are the pics it's most likely to promote." Graser notes the movie ads will "in many cases show off footage from the pics for the first time" (DAILY VARIETY, 1/9).
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