NFL Adds "Trophy Towel" To On-Field Super Bowl Celebration
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NFL Licensee McArthur To Produce
Item Similar To Steelers "Terrible Towel" |
The NFL immediately following the conclusion of Super Bowl XLIII on February 1 at Raymond James Stadium will give a 24-by-42 inch "Trophy Towel" from NFL licensee McArthur Towel to players on the winning team, according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. The towel will "immediately be shipped to retail in the hopes that the Super Bowl TV exposure will boost the hot market sales that inevitably follow a championship." The towel, which will not feature an image of the Vince Lombardi championship trophy, will be a "'high-quality,' nine-pound towel that will feature championship team marks and retail for about $25 at sports specialty and midtier retailers, including Dick’s Sporting Goods, JCPenney and Kohl’s." The towels also will be "immediately available at NFLshop.com, along with the Reebok championship shirts and caps, as part of a 'Trophy Collection' supported by a TV ad on Super Bowl broadcaster NBC just after the final gun." NFL VP/Consumer Products Leo Kane: "The towel just felt right. It’s because they are a part of every sport, and we think it will provide our players and fans with another great way to celebrate their championship.” The program, in its initial year, will be "limited to 50,000 to 60,000 towels" (SPORTSBUSINESS JOURNAL, 1/5 issue). Meanwhile, the Titans for Saturday's AFC Divisional playoff game against the Ravens at LP Field will give fans blue "rally towels" as they enter the stadium (Nashville TENNESSEAN, 1/5).
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