SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Tuesday
December 30, 2008
Print This Issue


 
MOST VIEWED STORIES
  1. Disney World Complex Gets ESPN Rebranding
  2. People & Personalities
  3. UA, IMG Announce New Partnership
  4. Marketing Execs Rank World Series Players
  5. Jamie McCourt Not Reinstated As CEO
View the top 20 stories
 
Recent Issues
Sports Media

CBS Interactive To Debut Online Series Around March Madness

CBS Interactive will launch a scripted Web series titled "Heckle-U" "timed to its coverage of the NCAA men's basketball tournament," according to Andrew Wallenstein of HOLLYWOOD REPORTER. The 10-episode series will star actor Owen Benjamin as an "underachieving slacker who excels at heckling during college basketball games with the help of his bartender uncle," played by actor Tom Arnold. The series, which will have "product integration from Procter & Gamble," is expected "to get some on-air exposure on CBS in the form of interstitials during March Madness" (HOLLYWOOD REPORTER, 12/30).

Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Emelianenko Headlines Strikeforce On CBS
November 6, 2009 : SportsBusiness Daily

Vikes-Pack Most-Viewed Fox Game Since '95
November 3, 2009 : SportsBusiness Daily

Favre's Green Bay Return Earns 18.3 Overnight
November 2, 2009 : SportsBusiness Daily

NBC Up 28% For "SNF;" CBS Draws Top Ratings
October 19, 2009 : SportsBusiness Daily

Jim Nantz' Divorce Trial Gets Emotional
October 19, 2009 : SportsBusiness Daily

UCF-Adidas Spat May Head To Court
November 6, 2009 : SportsBusiness Daily

WAC Hires PR Firm To Help Boise State
November 5, 2009 : SportsBusiness Daily

ESPN Interested In March Madness Rights
November 5, 2009 : SportsBusiness Daily

Jordan Wears Nike; adidas Ending UCF Deal
November 5, 2009 : SportsBusiness Daily

NCAA HQs Will Receive $35M Expansion
November 2, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


Go To Leagues & Governing Bodies

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.