SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More

Monday
December 29, 2008
Print This Issue

Going Flat: Beckham, Pepsi Ending Sponsorship After 10 Years

Beckham Ends Relationship With
Pepsi To Focus On Other Deals

MLS Galaxy MF David Beckham "has decided not to renew" his $2M-per-year deal with PepsiCo, according to Robin Henry of the LONDON TIMES. Beckham had been a Pepsi endorser for 10 years, but he ended the relationship "to concentrate on his other sponsorship commitments, which include Gillette and Vodafone." Beckham said that he had "nothing but good memories of his association" with Pepsi. PepsiCo said in a statement, "Our partnership has been one of the most enduring in global brand history and David will always be part of our Pepsi family" (TIMESONLINE.co.uk, 12/27). THE SUN's Virginia Wheeler wrote the move "will please the Consumer Association, which earlier this year complained to [Beckham] that he was promoting unhealthy products to kids" (THE SUN, 12/27).

Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company

Related Stories By Sport

Will Handball Harm Henry's Marketability?
November 20, 2009 : SportsBusiness Daily

DirecTV Names Michael White CEO
November 19, 2009 : SportsBusiness Daily

Gatorade Planning New Drinks To Boost Sales
November 10, 2009 : SportsBusiness Daily

Ambush Marketers Target Winter Olympics
November 9, 2009 : SportsBusiness Daily

PepsiCo Inks Meadowlands Deal
October 22, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION

Go To Sports Media

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.