SBJ In-Depth: The Business Of All-Star Games
As both the NBA and NHL all-star games approach, SportsBusiness Journal examines the business aspects of the events and the strategies that have paid off for leagues. From pre-event media hype to on-site activation by sponsors, we’ll go inside the workings of all-star games and see how the various moving parts work together to maximize exposure for both the property and its partners. We’ll also look at how host communities approach the events and try to get the greatest economic bounce. Publishing Date: Jan. 19 Ad Close: Jan. 5 Materials Close: Jan. 7.
For information on advertising contact National Ad Director, Julie Tuttle at 212.500.0711 or jtuttle@sportsbusinessjournal.com.
COMING SOON: SBJ In-Depth: Sports Facilities
These are challenging times for the sports facility industry, with a limited number of major projects to chase and a tightened credit market making financing a difficult proposition. We’ll talk to industry sources to identify the areas that still show strength and segments of the market that could be ripe for growth in the near future. We’ll also look at trends in facility design and construction, and how projects are bridging the gaps in funding to keep the work on schedule and on budget. Publishing Date: Jan. 12 Ad Close: Dec. 29 Materials Close: Dec. 31.
For information on advertising contact National Ad Director, Julie Tuttle at 212.500.0711 or jtuttle@sportsbusinessjournal.com.
ALSO COMING SOON: SBJ In-Depth: Sports Online
As eyeballs and advertising budgets shift to the online space, what business models will have the most staying power on the Web? That’s one of the many questions SportsBusiness Journal will answer as we keep pace with this rapidly evolving marketplace that presents as many challenges as it does opportunities. What content is sticking the most with consumers and what advertising strategies are paying off for both the sites and brands? Publishing Date: Jan. 26 Ad Close: Jan. 12 Materials Close: Jan. 14.
For information on advertising contact National Ad Director, Julie Tuttle at 212.500.0711 or jtuttle@sportsbusinessjournal.com.
|
