Finchem Asks PGA Tour Players To Increase Commitment In '09
By Jon Show, Staff Writer, SportsBusiness Journal
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Finchem Asks PGA Tour Players To Add A
Couple Of More Tournaments To Their Schedules |
PGA Tour Commissioner Tim Finchem, in a five-minute video sent to Tour players and their agents in mid-December, called upon players to increase their commitments to the Tour in '09 amid the economic slowdown. Finchem, standing in his office in front of a painting of Fred Couples at TPC Sawgrass, addresses four areas he would like to see players focus on in '09: scheduling, sponsor appreciation, public comments and charitable involvement. "We’re asking every player to add a tournament or two to their historical schedule to assist the tournaments that historically have weak fields,” Finchem said. "We have a lot of title sponsors this year that are up for renewal. We have to put our best foot forward in terms of presenting our competitions." On the subject of showing appreciation to sponsors, whose payments range from thousands of dollars to millions, Finchem asked players to spend more time visiting corporate hospitality areas and “make your feelings known about the role of the sponsors, both publicly and in private communication to leadership of our sponsor companies." He also requested that players avoid making negative public comments about the Tour. "We want players to be, No. 1, upbeat and positive about what the PGA Tour is doing and where we’re going,” Finchem said. "We want you to be excited about the competitive opportunities that you have. And third, we want you to talk about PGA Tour properties when you describe what this year, 2009, is all about. Particularly the FedEx Cup." He also asks players to be more involved in charity functions during tournament weeks. Before closing by wishing the players happy holidays, Finchem said, “I want to thank you in advance for the additional commitment that I know you’ll be making in 2009.”
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