ATPer Andy Murray Inks Reported $3M Apparel Deal With K-Swiss
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Andy Murray Ends Endorsement Deal With Fred
Perry In Favor Of K-Swiss Sponsorship |
ATPer Andy Murray "intends to start wearing the clothes and shoes of the K-Swiss company next year, ending his deal with Fred Perry, according to Neil Harman of the LONDON TIMES. Murray has "stayed loyal to the Perry name" since he signed a deal with them in '04 after winning the U.S. Open Boys' Singles championship. However, it is "believed that the time has come for him to break away from a traditional company and join one that may offer more lucrative benefits." The deal with K-Swiss is "believed to be worth" $3M and "will be announced when Murray plays" at the Capital World Tennis Championship exhibition event in Abu Dhabi from January 1-3 with ATPers Rafael Nadal and Roger Federer, among others. Murray, who lost to Roger Federer in the U.S. Open finals in September, is "among the hottest properties in the world game and it was assumed that the two leading companies, Nike and adidas, might bid for his services." However, K-Swiss has "recognised his rise in terms of both rankings and publicity as a means of improving its portfolio" (TIMESONLINE.co.uk, 12/13). Other K-Swiss tennis endorsers include Tommy Haas and Anna Kournikova (THE DAILY).
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