San Diego State Univ. In Talks For Possible New Arena Sponsor
 |
SDSU, Cox Communications Deal For
Arena Naming Rights Expires June 30 |
The $4.8M naming-rights deal San Diego State Univ. (SDSU) signed 12 years ago with Cox Communications for its basketball arena expires on June 30, and the school is currently "in talks with Cox and several other parties, including the Viejas Band of Kumeyaay Indians, which operates a casino and outlet mall" in Alpine, California, according to Onell Soto of the SAN DIEGO UNION-TRIBUNE. SDSU Assistant VP/Marketing & Communications Jack Beresford: "We have many conversations and negotiations underway." Soto reports Cox Arena's existing contract calls for Cox Communications to pay SDSU $290,000 a year, "plus provide $110,000 in advertising annually." If the Viejas tribe bought the rights, it is "unclear whether it would use the word casino." However, the "possibility of putting the Viejas name on the arena has some worried." National Center on Problem Gambling Exec Dir Keith Whyte: "The 18 to 24 age group is a high-risk group. We'd be concerned about any additional advertising that targets that group." NCAA Associate Dir of Public & Media Relations Stacey Osburn said that universities "can sign deals with gambling interests." Osburn: "While our rules do not allow sports wagering, decisions regarding institutional funding and advertising are under the purview of each university and college, and not under the control of the NCAA" (SAN DIEGO UNION-TRIBUNE, 12/5).
|
Related Stories By Company
|
Related Stories By Sport
|
CBS' NCAA Tourney Day One Nets 4.6 Overnight
March 19, 2010 :
SportsBusiness Daily
Capital One Launches New Viral Campaign
March 19, 2010 :
SportsBusiness Daily
NCAA BBall Tourney Tix Sales Mixed
March 17, 2010 :
SportsBusiness Daily
CBS Ad Spending For Men's BBall Tourney
March 17, 2010 :
SportsBusiness Daily
CBS Faces Restrictions With NCAA Broadcast
March 17, 2010 :
SportsBusiness Daily
|
Favorite College Basketball Teams
March 19, 2010 :
SportsBusiness Daily
What's Greg Miller Up To This Weekend?
March 19, 2010 :
SportsBusiness Daily
Jordan Commits To Bobcats, Charlotte
March 19, 2010 :
SportsBusiness Daily
CBS' NCAA Tourney Day One Nets 4.6 Overnight
March 19, 2010 :
SportsBusiness Daily
MMOD Receives Generally High Marks
March 19, 2010 :
SportsBusiness Daily
|
|
