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December 5, 2008
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Ratings Notes

CBS' late-window NFL game November 30, which featured a split feed of Steelers-Patriots and Broncos-Jets, drew 25.5 million viewers, becoming the most-watched program on the '08-09 TV season. NFL games occupy eight of the top-10 spots among the most-viewed programs so far this season (NFL).

SHOW DATE NET TIME U.S. AREA COV. AREA VIEWERS (000)
"Monday Night Countdown" 11/24 ESPN 7:00-8:30pm 1.8 2.2 2,643
"Monday Night Football": Packers-Saints 11/24 ESPN 8:30-11:51pm 7.4 8.6 11,380
NCAA Basketball: Notre Dame-North Carolina 11/26 ESPN 10:10pm-12:02am 1.3 1.5 1,903
NCAA Football: Texas A&M-Texas 11/27 ESPN 8:00-11:21pm 3.0 3.5 5,568
"Thursday Night Football": Cardinals-Eagles 11/27 NFLN 8:17-11:27pm 1.9 5.3 3,777
NBA: Mavericks-Lakers 11/28 ESPN 10:32pm-12:58am 1.4 1.6 2,141
NCAA Football: Virginia-Virginia Tech 11/29 ESPN 12:01-3:09pm 1.4 1.7 2,019
NCAA Football: Notre Dame-USC 11/29 ESPN 7:54-11:05pm 2.1 2.4 3,216
NCAA Footballl: Kentucky-Tennessee 11/29 ESPN2 7:07-9:39pm 1.2 1.4 2,087
"Sunday NFL Countdown" 11/30 ESPN 11:00am-1:00pm 1.7 2.0 2,352

WHAT'S SO CIVIL ABOUT WAR ANYWAY? Versus earned a 1.2 cable rating for its broadcast of the Oregon-Oregon State football game on November 29, making it the most-watched college football game in network history in terms of households (894,674), average total viewers (1,574,069) and men 18-49 and men 25-54. For the 23 games it broadcast this season, Versus saw cable ratings increase 33% and total viewership jump 40% from the '07 season (Versus).

TEAM OF RIVALS: KOCO-ABC in Oklahoma City earned a 43.5 rating for the November 29 broadcast of the Oklahoma-Oklahoma State football game, a 74% increase in the market over a 25.0 for the '07 game, which aired on FSN Southwest. The rating is the best the game has earned in the market since '04 (DAILY OKLAHOMAN, 12/3)....The Kansas-Missouri football game November 29 earned a 14.0 household rating in the K.C. market, making it the highest-rated event ever in the market on FSN K.C. (FSN).


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