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December 5, 2008
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This Week's Newsmakers: 3-D Could Be The Future Of Sports

THE DAILY each Friday offers our take on the performances over the past week of people and entities in sports business. Here are this week’s newsmakers:

WIN: SPORTS IN 3-D -- Could we be seeing the next way to watch sports? Despite a couple expected technical difficulties, Thursday night’s screening of the Raiders-Chargers game in 3-D elicits some glowing reviews. Jets Owner WOODY JOHNSON says it was “very much like a real in-game experience.” While several other upcoming sporting events, including the BCS championship game and Super Bowl XLIV in 2010, are likely to be shown in three dimensions on a limited basis, widespread 3-D broadcasts may not be that far off. NFL Senior VP/Broadcasting & Media Operations Howard Katz: “This is all a question of when, not a question of if.”

Avery's Comments May Cost
Him His Contract With Stars
LOSE: SEAN AVERY -- The NHL’s bad boy is at it again, acting like the schoolyard bully in calling out Flames D DION PHANEUF for dating one of Avery’s ex-girlfriends. The senseless comments force the league to suspend Avery before he can cause harm to anybody else. Or, perhaps more importantly, before someone can cause harm to him. Avery’s act long ago grew tired, and this time it seems it may cost him the four-year contract he signed with the Stars in the offseason.

DRAW: WNBA -- WNBA President DONNA ORENDER calls suspending operation of the Comets, one of the league’s original franchises, an “exception” and not indicative of how the country’s leading women’s pro team sports league is functioning after 12 seasons. True, the WNBA is now receiving a rights fee as part of its ESPN deal and CANDACE PARKER and SUE BIRD have some legitimate marketability. But one has to wonder how the perception of losing the four-time champions will impact the public’s view of the league.


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