"Pinks All Out" Winning Speed Advertisers, MSO Carriage
"Pinks All Out" concluded its first season on Speed last weekend, and while the hour-long show is the net's "priciest original show," one network exec said that it "pays dividends on the affiliate and ad-sales sides of the business," according to Kent Gibbons of MULTICHANNEL NEWS. The show "moves from drag-racing track to track around the country, staging 10 events a year that draw 13,000 or more paid customers." "Pinks All Out" is a spinoff of "Pinks," and Speed VP/Programming Robert Ecker said that the original show "began with a tiny budget" in '05. However, "Pinks All Out" costs "more than $400,000 an episode to shoot in HD." Ecker added that Speed "works with the track owners -- which market the tapings for weeks in advance -- on ticket sales, merchandising and sponsorships to make the events 'mutually financially beneficial.'" Gibbons reports the net also "works closely with participating sponsor NAPA and with cable affiliates in setting the schedule and determining which 10 tracks will host the tapings." Ecker: "It's proven to be a very big draw for our affiliate-sales group, which is seeing significant interest in helping to build relationships with our local MSOs." Speed Manager of Media Relations David Harris: "These shows have the ability to have people come out so they can see the show live and really schmooze and say, 'This is great, we need to have this channel on the local system, because look at the popularity.'" Harris noted that the show's largest live-event audience was more than 30,000 fans at Summit Motorsports Park in Norwalk, Ohio, on September 4. "Pinks All Out" airs "three to five times a week during its season," and Harris said that the show "draws a cumulative audience averaging 600,000 to 1 million" (MULTICHANNEL NEWS, 12/1 issue).
|
Related Stories By Company
|
Related Stories By Sport
|
Speed Channel Introducing New Series
June 15, 2007 :
SportsBusiness Daily
Speed Channel, Toyota Team Up For Show
January 12, 2007 :
SportsBusiness Daily
Speed Channel, Fox To Air F1 Races
November 27, 2006 :
SportsBusiness Daily
Speed Channel Acquires F1 TV Rights
December 13, 2005 :
SportsBusiness Daily
Speed Channel's New Ads
January 8, 2002 :
SportsBusiness Daily
|
Izod Deal Important For IndyCar Series
November 6, 2009 :
SportsBusiness Daily
Gossage: Danica Needs To Promote Sport
November 6, 2009 :
SportsBusiness Daily
Off-Track Activation Key To Izod-IndyCar Deal
November 5, 2009 :
SportsBusiness Daily
Danica Reportedly Near JR Motorsports Deal
November 5, 2009 :
SportsBusiness Daily
Ferrari Blames FIA For Toyota's Departure
November 5, 2009 :
SportsBusiness Daily
|
|
