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December 1, 2008
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ESPN Dominates Holiday College Basketball Tourney Coverage

 
ESPN's 76 Classic college basketball tournament was "played in front of thousands of empty seats at the Anaheim Convention Center" last week, but event organizers "couldn't care less," according to Diane Pucin of the L.A. TIMES. Organizers "didn't mind [two weeks ago], either, when only a few thousand spectators dotted a 19,000-seat arena in Puerto Rico" for the O'Reilly Auto Parts Puerto Rico Tip-Off. Filling seats "isn't a priority for ESPN, extra programming is -- with the ultimate goal being to drive ratings by producing plenty of interesting early-season matchups between ranked teams." Big West Conference Senior Associate Commissioner Rob Halvaks, whose conference provided the "cable television technical support" for the Anaheim tournament, said, "We had a planning meeting with the ESPN people Monday and ticket sales weren't even on the agenda." Pucin noted this was the second year Anaheim has hosted the event and teams featured in the tournament included No. 14-ranked Arizona State and No. 19-ranked Wake Forest. ESPN has "created four holiday tournaments, and the fields are strong because the colleges all want national TV exposure." ESPN "plans to add a fifth event next year in Hawaii around Christmas." The "proliferation of such showcase tournaments started in 2006, after an NCAA rule change allowing teams to play in more than one 'exempt event' every four years." ESPN Regional Senior Dir of Event Management Clint Overby said of tournaments such as the 76 Classic and Old Spice Classic being hosted at Walt Disney Co. venues, which owns ESPN, "We want to provide teams with quality facilities, we want to offer traveling parties unique experiences and we want great national television matchups." Pucin noted if the games are "played in relatively empty arenas, so be it." The "point is to produce a basketball tournament as a great television show."

LEFT OUT IN THE COLD: Pucin noted the Great Alaska Shootout was not televised by ESPN for the first time since '85 after the net chose not to renew its deal with the tournament. Without support from ESPN, the tournament's field included unranked teams including Hampton, Louisiana Tech, Portland State, and Seattle. Alaska Anchorage AD Steve Cobb, whose school hosts the event, said the field is "so much less than before." Cobb: "What happened in 2006 was a law of unintended consequence. The rule change wasn't meant to empower ESPN, the 600-pound gorilla, but that's what happened. ... ESPN created events. ESPN can write a check to bring in some little guys like Presbyterian or Prairie View for the big guys to feast on early and then set up great matchups." Cobb said that the "most his tournament can guarantee a team is $30,000," while he said that he "understood Memphis got more than six figures to play in Puerto Rico" (L.A. TIMES, 11/27). In Sacramento, Bill Bradley wrote the Great Alaska Shootout is "possibly the most famous early-season basketball tournament," but it is "all but off the map because ESPN did not renew its TV deal." It is "sad when the power of ESPN can dim the light on an event fans, coaches and players enjoy." The Shootout is a "tradition that deserves to thrive" (SACRAMENTO BEE, 11/29).


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