SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Monday
December 1, 2008
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

EPL Club Chelsea Inks Four-Year Extension With Thomas Cook

Chelsea Retains Thomas Cook As
Official Travel Partner In Four-Year Extension
English Premier League club Chelsea has "defied the gloom surrounding sports sponsorship by signing a multimillion-pound deal" with travel group Thomas Cook, keeping the company as the team's official travel partner, according to Ian King of the LONDON TIMES. Terms of the deal were not disclosed, but sources indicated that while the original deal signed in '06 was "worth about [US$1.1M] a year to Chelsea, the new contract will be worth [US$9.0-10.5M] over four years." Thomas Cook will continue as a "platinum partner of Chelsea until 2012 and will continue to be responsible for all travel for the team and officials, as well as corporate and supporter travel, in Britain and overseas." That includes "official travel packages to all of Chelsea's away matches in the Champions League and domestic competitions." Chelsea CEO Peter Kenyon: "This deal demonstrates a major vote of confidence from the business world in the strength of Chelsea as a sponsorship partner, as well as Premier League football in general, in what is a difficult economic climate." King notes the Chelsea deal highlights the "gulf in football finance between the Premier League's biggest clubs and the rest;" while Chelsea has been able to secure a "lucrative partnership of this kind, a number of other Premier League sides have failed even to secure shirt sponsors" (LONDON TIMES, 12/1).


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Chelsea May Sell Stadium Naming Rights
November 6, 2009 : SportsBusiness Daily

Liverpool Signs Deal With 188BET
November 4, 2009 : SportsBusiness Daily

Soccer Franchise Notes
November 4, 2009 : SportsBusiness Daily

Tottenham Hotspur Unveils Stadium Plans
October 27, 2009 : SportsBusiness Daily

Barclays Extends EPL Title Sponsorship
October 26, 2009 : SportsBusiness Daily

One-On-One With Sounders' Drew Carey
November 6, 2009 : SportsBusiness Daily

Chelsea May Sell Stadium Naming Rights
November 6, 2009 : SportsBusiness Daily

Sportsmark, SUM Reach WC Hospitality Deal
November 6, 2009 : SportsBusiness Daily

Liverpool Signs Deal With 188BET
November 4, 2009 : SportsBusiness Daily

Soccer Franchise Notes
November 4, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.