UPS Signs Four-Year Global Sponsorship Deal With European Tour
 |
O'Grady Sees Deal As An Indication That
Economy Will Not Eliminate Sports Sponsorships |
UPS has signed a four-year deal to become the official logistics and express sponsor of The European Tour. Under the deal, UPS will sponsor six events each season in Europe and Asia, including the BMW PGA Championship. UPS, which last week launched its association with the Tour during the '08 UBS Hong Kong Open, also will provide transportation and logistical support (UPS). The WALL STREET JOURNAL's Matthew Futterman reports the deal, aside from its "major presence" at the six Tour events, gives UPS "lesser exposure at many others." UPS Dir of Sponsorships & Events Ron Rogowski: "We were looking around for a global platform that would be consistent with our expansion." UPS will have "signs lining the golf course and entertain clients at tournaments worldwide." Terms of the deal were not disclosed, but "baseline official sponsorships" for the European Tour typically run about US$630,000 annually. European Tour CEO George O'Grady said that the deal was a "sign that companies would still look to sports sponsorships, even during the financial downturn." Futterman notes until recently, UPS had "focused its sports-marketing dollars on motor sports, where it has sponsorship deals with both NASCAR and the NHRA" (WALL STREET JOURNAL, 11/24).
|
Related Stories By Company
|
Related Stories By Sport
|
UPS Is Fifth Tier Two Partner For '12 Games
September 30, 2009 :
SportsBusiness Daily
UPS To Debut New NASCAR Spot
April 2, 2009 :
SportsBusiness Daily
UPS Leads All Sponsors In Belmont Exposure
June 11, 2008 :
SportsBusiness Daily
NYRA Rejects Hooters Big Brown Sponsorship
June 9, 2008 :
SportsBusiness Daily
Hooters Will Have No Belmont Presence
June 6, 2008 :
SportsBusiness Daily
|
Legends Tour Trying To Spread Word Of League
November 20, 2009 :
SportsBusiness Daily
Wegmans Sponsoring '10 LPGA Championship
November 19, 2009 :
SportsBusiness Daily
Quail Hollow Named PGA Tour Best Event
November 19, 2009 :
SportsBusiness Daily
LPGA Looks To Brighter Days Ahead
November 18, 2009 :
SportsBusiness Daily
Michelle Wie's First Win Lifts LPGA
November 17, 2009 :
SportsBusiness Daily
|
|
