Media Notes
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ESPN Earns 8.8 Cable Rating For
Browns-Bills "MNF," Up 39.7% From '07 |
Through 12 games this season, "MNF" is averaging a 9.1 cable rating with 12.2 million viewers, up 8% and 13%, respectively, from an 8.4 cable rating with 10.9 million viewers through 12 games last season. ESPN earned an 8.8 cable rating (11.6 million viewers) for its "MNF" coverage this week of Browns-Bills, up 39.7% from a 6.3 rating for the comparable Titans-Broncos game in '07 (THE DAILY). DAILY VARIETY's Rick Kissell reports the November 10 49ers-Cardinals "MNF" game earned a 4.6/12 rating in adults 18-49 and 11.87 million viewers (DAILY VARIETY, 11/19).
POOR JUDGMENT: In Pittsburgh, Joe Starkey notes "Polamalu Island," an ad airing in support of tomorrow night's Bengals-Steelers game on NFL Network, features some of Steelers S Troy Polamalu's "greatest hits." But one of the featured hits is from the October 19 Steelers-Bengals game, in which Polamalu "sustained a concussion." NFL Net "admitted an error in judgment" in placing the hit in the ad. NFL Dir of Corporate Communications Dan Masonson: "That play should not have been used in a commercial. The editor didn't realize the play resulted in an injury. They're working to replace that clip right now. As soon as they can get it changed, they'll have a new spot out" (Pittsburgh TRIBUNE-REVIEW, 11/19).
BACK TO THE STUDIO: Former Lightning coach Barry Melrose, who was dismissed last week after just 16 games, said that his coaching days are "over" and predicted that he "'quickly' will be back in broadcasting." Melrose: "It was perfect. My last game (Thursday) was against the Red Wings, the organization I started with. I think God was trying to tell me something" (ST. PETERSBURG TIMES, 11/19).
GETTING THEIR HITS: DAILY VARIETY's Marc Graser reports the WWE has launched WWE Universe, an "online destination for its millions of fans to gather and discuss all things related to its weekly TV shows, pay-per-view events and athletes." WWE has "already signed up more than 200,000 members without spending any coin on advertising" (DAILY VARIETY, 11/19).
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