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November 13, 2008
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Collegiate Sports

Myles Brand Discusses NBA/NCAA Youth Initiative's Progress

Brand Hopeful To Bring
Direction To Youth Basketball
NCAA President Myles Brand took part in a Q&A with the WALL STREET JOURNAL's Darren Everson as part of the paper's "Long Toss" feature. When asked about the NCAA's joint youth basketball efforts with the NBA, Brand said, "We're close to naming a CEO. We're still in serious conversations with a media-technology company to create a social networking site for young, pre-collegiate basketball players. So that's moving along, quietly but surely. We're expecting before the end of this academic year some serious movement forward." When asked about the thinking behind the initiative, Brand said, "Not necessarily to run the summer camps, because I don't think we're in a position to do that, but to try to bring some principled direction to the way all of this is run. It's not going to be 100% perfect, but it's a marketplace-driven approach, as opposed to a regulatory approach. We think that the branding provided by the NBA, NCAA and others like USA Basketball and high-school federations are giving, metaphorically speaking, the Good Housekeeping seal of approval to certain summer events rather than others" (WSJ.com, 11/12).

BIG PLANS: In Newark, Tom Luicci reports the Big East yesterday during a conference call officially named Senior Associate Commissioner John Marinatto Commissioner, replacing outgoing Commissioner Mike Tranghese, effective July 1. Marinatto said that his first order of business upon taking over will be "fortifying the league's bowl tie-ins." Marinatto: "We're on solid ground in so many other areas. So as we follow our current strategic plan in moving forward the next item on our agenda in terms of our most immediate challenge would be to -- once the next BCS contract is signed -- jump into our bowl situation in terms of our postseason opportunities and deal with that in terms of trying to solidify what the next four-year cycle would be. That's our next top priority." Meanwhile, when asked if Big East presidents "are happy with the status quo of a 16-team basketball league and eight-team football league" and Notre Dame as a member for all sports except football, Rutgers Univ. President Richard McCormick said, "The simple answer is yes" (Newark STAR-LEDGER, 11/13). Former Big East Commissioner Dave Gavitt, who founded the league in '79, said of Marinatto, "I would have been heartsick if John hadn't been chosen." Tranghese added, "People had the same reservations about me 19 years ago when I replaced Dave" (PROVIDENCE JOURNAL, 11/13).


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