BCS Asking Fox For Up To 60% Rate Increase For Next Round Of Games
The BCS last week entered into exclusive talks with Fox, seeking a six-year, $800M deal which would mark “as much as a 60[%] increase in its rights fee,” according to sources cited by Ourand & Smith of SPORTSBUSINESS JOURNAL. Under that scenario, Fox would have to pay “an average of $132[M] a year if the network wants to keep the rights to its four BCS bowl games.” The figure is “much higher than industry executives were expecting, especially given the current economy and sluggish advertising market, and well above the $82.5[M] annual figure in the current deal.” While the BCS could end up accepting less than the desired terms, industry analysts said that the “steep price suggests that the BCS wants to take its games to the open market.” Should the rights go to an open market, sources said that ABC/ESPN “would become a clear front-runner to outbid Fox and other potential bidders.” Ourand & Smith note Fox’ exclusive negotiating window “is set to expire Friday, but more meetings have been planned beyond that date,” and the talks are expected to continue “for at least another week to 10 days” (SPORTSBUSINESS JOURNAL, 11/3 issue).
|
Related Stories By Company
|
Related Stories By Sport
|
World Series Ratings Up 39% Over '08
November 6, 2009 :
SportsBusiness Daily
Fox' World Series Clincher Up 40%
November 5, 2009 :
SportsBusiness Daily
World Series Game Five Up 10% On Fox
November 4, 2009 :
SportsBusiness Daily
WS Game Five Gives Fox 12.8 Overnight
November 3, 2009 :
SportsBusiness Daily
Vikes-Pack Most-Viewed Fox Game Since '95
November 3, 2009 :
SportsBusiness Daily
|
John Riggins Bashes Dan Snyder
November 6, 2009 :
SportsBusiness Daily
UCF-Adidas Spat May Head To Court
November 6, 2009 :
SportsBusiness Daily
WAC Hires PR Firm To Help Boise State
November 5, 2009 :
SportsBusiness Daily
ESPN Interested In March Madness Rights
November 5, 2009 :
SportsBusiness Daily
Randy Lerner Opens Up About Browns
November 5, 2009 :
SportsBusiness Daily
|
|
