Grizzlies Working To Keep Season-Ticket Holders, Recruit Fans
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Grizzlies Introducing New Ticket Plans,
Revamping Others To Improve Sales |
Grizzlies President of Business Operations Greg Campbell "declined to give any specific numbers," but said that the team is "'very close to where we were last year' in terms of season-ticket sales," according to Jim Masilak of the Memphis COMMERCIAL APPEAL. Campbell: "What we've seen is a stabilization in our base, whereas the last couple years we've been dropping." The Grizzlies last year "failed to reach a preseason target of 8,000 season tickets and did not release any firm figures thereafter." This season, "a major part" of the effort to sell season tickets is the "new MVP program, which rewards full season-ticket holders with exclusive team and arena access and seniority-based perks that range from priority concession-stand service to the chance to travel with the team on the road." The Grizzlies also have "beefed up their 11- and 22-game power-pack offerings." Grizzlies VP/Ticket Sales & Service Dennis O'Connor: "Our biggest success is in our partial plans. We are up significantly year-to-date on our partial plans and group sales." O'Connor also said that the team "has lowered prices on about 5,000 tickets, making the Grizzlies one of the NBA's cheapest draws," as "some 6,000 seats are now available for $10 or less per game." The team also has launched a marketing campaign titled "Young and Hungry," which "highlights budding talents" including G O.J. Mayo, F Rudy Gay, C Marc Gasol and G Mike Conley. Grizzlies Senior Dir of Marketing & Communications John Pugliese said that "because TV ad time is more expensive during an election year," the Grizzlies "are using other avenues to get their message out." Pugliese said that the team "has also put a greater emphasis on e-mail and text alerts 'so we can get our sales and marketing messages into people's hands'" (Memphis COMMERICAL APPEAL, 10/31).
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