SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Friday
October 31, 2008
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Olympics

LOCOG, Rogge Clash On Ultimate Legacy For Olympic Stadium

LOCOG Shoots Down Rogge Idea To Remove
Track From Olympic Stadium Post-Games 
LOCOG officials Thursday "insisted they intend to keep an athletics track in the main stadium" for the London Games after 2012 despite IOC President Jacques Rogge's statement that "it could be removed to prevent the facility becoming 'a white elephant,'" according to Robert Booth of the Manchester GUARDIAN. In "an apparent change of IOC policy, Rogge indicated that the stadium could become a football ground with no athletics track." But LOCOG said that it "was late to 'go back to the drawing board' and redesign the stadium so the track could be easily replaced with seats, allowing it to be converted into a football stadium." A LOCOG spokesperson: "We said in our bid submission that we would provide a stadium legacy 'with athletics at its heart.' That was our bid commitment and that is what we are delivering." Booth notes maintaining "a permanent top-flight track and field facility is an ambition" for LOCOG Chair Sebastian Coe. But a use "has yet to be found for the stadium after 2012," and "one of the most financially attractive [options] could be leasing or selling the arena to a Premier League football club." The shift in policy "comes amid growing financial pressures on the London 2012 games and could open the door to a redesign for the stadium to allow seats to be built over the running track, making it more attractive to football clubs, who want their fans to be close to the pitch" (Manchester GUARDIAN, 10/31). In London, Paul Kelso notes the legacy question "has dogged the stadium project since the Games were awarded, and more than three years later organisers are yet to present a viable plan for funding the facility." LOCOG's response to questions about the stadium's legacy use "has been to stress the bid-book commitment to an athletics legacy, but Rogge's comments indicate the IOC is more interested in viability than what sport it is used for" (London TELEGRAPH, 10/31).


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Chelsea May Sell Stadium Naming Rights
November 6, 2009 : SportsBusiness Daily

Liverpool Signs Deal With 188BET
November 4, 2009 : SportsBusiness Daily

Soccer Franchise Notes
November 4, 2009 : SportsBusiness Daily

Tottenham Hotspur Unveils Stadium Plans
October 27, 2009 : SportsBusiness Daily

Visa Extends IOC Deal Through '20
October 27, 2009 : SportsBusiness Daily

USOC Marks 100 Days Until Vancouver
November 4, 2009 : SportsBusiness Daily

Polo Ralph Lauren Unveils U.S. Outfits
November 4, 2009 : SportsBusiness Daily

Schiller: Olympic Sports Need Creative Deals
November 4, 2009 : SportsBusiness Daily

USOC Looking For New CEO As '10 Games Near
November 4, 2009 : SportsBusiness Daily

Furlong Gets VANOC Ready For Olympics
November 3, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.