Retailers Extend Hours To Capitalize On Phillies' World Series

MLB.com Offers Phillies Championship Gear Just Two Minutes After Final Out

HOT ITEMS: Chase Card Services indicated that purchases of Phillies merchandise "doubled, to $160,000, on the day they made the playoffs," and when the team earlier this month won the NLCS, the "figure jumped to $271,000 from $108,000." MLB Senior VP/Licensing Howard Smith said that Modell's Sporting Goods "had matched its sales figures from the entire 2007 postseason" prior to the start of Game Five on Monday night. Smith also noted that sales of Rays merchandise "tripled this season" (AP, 10/29).

BRACING FOR THE COLD: Rays Clubhouse Manager Chris Westmoreland said that New Era "first experimented" with its new cold-weather baseball caps at the "end of last season, and that this was the first year they were readily available." Several players from both teams wore the caps during the World Series, and Westmoreland said that he "did not know if any other teams had ordered them." The caps were available yesterday in the merchandise stores at Citizens Bank Park; one sales assistant said that they were "selling for $40 and proving quite popular" (AP, 10/30).

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