NBA Selling Online Package As Stand-Alone Product For First Time

JOINING A NEW TEAM: SBJ's Fisher profiles NBA Digital's new operations under Turner Sports, and notes fans can "vote on which game NBA TV shows on its upcoming schedule," which is a "perfect example of the innovation and immediacy" Perez plans to bring to the operation. Perez: "It gets to what we want to be about: a place where we're continuing to push the cross-platform element, engage fans, address their needs and really bring our collective resources to bear." Perez, who was hired in July after serving as Live Nation Global Digital CEO, "maintains daily contact with NBA officials," but "remains able to position content as he and his group sees fit without direct league involvement." NBA Deputy Commissioner & COO Adam Silver: "Bryan and his staff will have the ability to cover the league on stories as they see fit" (SPORTSBUSINESS JOURNAL, 10/27 issue). In Atlanta, Kristi Swartz noted NBA TV on Wednesdays this season "will air original programming such as a commentators roundtable and news features," while Thursday nights will be "Legends Night," which will feature "historic games, players or a team's rise to fame." Perez: "We want to increase the amount of viewership on NBA TV, that's why we moved to start 'theme nights'" (ATLANTA CONSTITUTION, 10/28).

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