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Friday
October 24, 2008
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SBJ In-Depth: Sports Media/Fantasy

As the sports fantasy market continues to grow, the industry has gained some clarity to the sticky issue of licensing thanks to the latest rulings in the dispute between MLB Advanced Media and CDM Fantasy Sports. Leading into our Sports Media & Technology Conference in New York City, we will examine the fantasy market, post-lawsuit, and how licensing has changed. We’ll also look at how media outlets are driving participation in their fantasy games and how sponsors and advertisers are using the games to reach key demographics. Publishing Date: Nov. 17 Ad Close: Nov. 3 Materials Close: Nov. 5.

For information on advertising contact National Advertising Director, Julie Tuttle at 212.500.0711 or jtuttle@sportsbusinessjournal.com.

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