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October 16, 2008
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ESPN.com Seeing Users Spend More Time On Web Site

Yahoo Sports topped all sports Web sites for the month of September, drawing in 26.0 million unique visitors from home and work combined, according to data from Nielsen Online. That number is down 31% from August of this year, but up almost 19% from September of last year. Looking at the year-ago period, Fantasy Sports Ventures, which is a roll-up of fantasy sports sites, has seen a 68.2% increase in unique visitors. For time spent per user, ESPN.com saw users spent an average of 59 minutes on the site, up over 15 minutes per user from August, and up close to seven minutes from September of '07. The following lists the top 10 sports sites in terms of unique visitors for the month of September, with comparisons to August, as well as to September '07. Also included is time spent per user among those sites (THE DAILY).

UNIQUE VISITORS FROM HOME & WORK
Site
Sept. '08 (000)
Aug. '08 (000)
One-Month
% +/-
Sept. '07 (000)
One-Year
% +/-
Yahoo Sports
26,003
37,710
-31.0%
21,883
18.8%
ESPN.com
22,834
21,838
4.6%
18,679
22.2%
FoxSports.com
16,023
13,717
16.8%
14,720
8.9%
NFL.com
15,037
12,029
25.0%
13,936
7.9%
CBSSports.com
13,278
10,228
29.8%
13,494
-1.6%
MLB.com
11,151
11,549
-3.4%
10,881
2.5%
AOL Sports
8,452
10,494
-19.5%
7,576
11.6%
Fantasy Sports
Ventures Network
8,314
7,146
16.3%
4,943
68.2%
SI.com
6,671
9,331
-28.5%
6,671
0.0%
eBay Sports
5,848
6,854
-14.7%
8,439
-30.7%
TIME SPENT PER USER FROM HOME & WORK (MM:SS)
Site
Sept. '08
Aug. '08
One-Month +/-
Sept. '07
One-Year +/-
ESPN.com
59:01
43:26
+15:35
52:04
+06:57
CBSSports.com
48:00
37:50
+10:10
57:23
-09:23
Yahoo Sports
47:21
33:20
+14:01
49:32
-02:11
NFL.com
29:17
20:56
+08:21
32:42
-03:25
FoxSports.com
29:07
16:52
+12:15
27:41
+01:26
MLB.com
28:46
25:57
+02:49
35:18
-06:32
SI.com
24:31
19:23
+05:08
21:41
+02:50
Fantasy Sports
Ventures Network
20:36
14:20
+06:16
27:19
-06:43
AOL Sports
19:51
20:09
-00:18
21:08
-01:17
eBay Sports
11:54
16:29
-04:35
14:02
-02:08

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