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October 10, 2008
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Yahoo Signs Paul Pierce As Spokesperson For Fantasy Basketball

By Eric Fisher, Staff Writer, SportsBusiness Journal

Yahoo Sports has signed Celtics F Paul Pierce to be its spokesperson for the company's fantasy basketball products. Pierce will make a variety of TV and radio appearances to promote the games and will also be featured in print and online advertising. Yahoo earlier this year used Phillies SS Jimmy Rollins to tout its fantasy baseball products and Browns WR Braylon Edwards for fantasy football.

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