Marketplace Roundup
USA TODAY's Michael Hiestand notes multiple sportscasters -- including CBS' Dan Marino, Open Sports' Sean Salisbury and ESPN's Chris Berman, Mike Golic and Cris Carter -- now are endorsing NutriSystem. NurtiSystem VP/Public Relations Delphine Carroll said that there "wasn't any big marketing game plan based on putting sportscasters front and center." Carroll said that "before Marino's ad debuted, just 13% of NutriSystem's revenue came from men -- now it's more than 30%." Carroll said that the next ad will show that Golic's brother, former NFLer and sportscaster Bob Golic, "has lost 150 pounds" (USA TODAY, 10/10).
NEW TREAD: FSN Detroit has agreed to a five-year deal for Belle Tire to be the presenting sponsor of all pro team telecasts on the RSN, encompassing Red Wings, Pistons and Tigers programming. The tire company's logo will be incorporated into branding animations throughout the game, and Belle will continue its branding of several in-game features (FSN Detroit). Terms of the deal were not disclosed, but a local sports marketing exec familiar with the five-year deal estimated that it is worth $1-2.5M, "depending on the number of commercial slots involved" (CRAINSDETROIT.com, 10/8).
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Nike, EA Sports Team To Produce
"NBA Live 09"-Themed Hyperdunk Shoe |
JUST FOR KICKS: SPORTINGNEWS.com's Rich Lopez reports Nike and EA Sports, to "commemorate the release" of the new "NBA Live 09," have teamed with cover athlete Spurs G Tony Parker to create the NBA Live 09 Nike Hyperdunk PE. The shoe features a "Metallic Silver upper with a digitized pixel print on the toebox, eyestay and ankle, a Black Swoosh, and a Black midfoot." The "pixelized upper sits on a fully translucent outsole that exposes the 'NBA Live 09' cover art" (SPORTINGNEWS.com, 10/9).
NOTES: Health supplement and foods company GO3, which MLS Galaxy MF David Beckham endorses, has awarded its advertising account to Chick Smith Trott, London, ahead of its U.K. launch next week (MARKETINGWEEK.co.uk, 10/9)....Custom performance apparel designer and manufacturer Gemini Sport Marketing will be the official jersey of the '08-09 Lumber Liquidators PBA Tour (PBA).
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