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Thursday
October 9, 2008
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ESPN Sports Poll: Interest In The NHL

The ESPN Sports Poll, a service of TNS Sport, asked all U.S. respondents from January through December how interested they are in the NHL. Those that are at least a little bit interested are considered fans. Fans of the NHL also are asked a series of questions about their attendance and viewing habits. The following are attending and viewing responses of NHL fans from '04-07 (ESPN Sports Poll).

Interest In The NHL
Avidity Level
'07
(n = 27,628)
'06
(n = 27,825)
'05
(n = 29,437)
'04
(n = 24,951
NHL Fans
32.8%
31.6%
28.6%
33.5%
NHL Avid Fans
6.9%
6.5%
6.1%
6.8%
How Many NHL Games Have You Attended During The Past 12 Months?
(Asked of NHL Fans)
# Games Attended
'07
(n =1,728)
'06
(n = 1,775)
'05
(n = 1,186)
'04
(n = 940)
0
80.5%
78.6%
84.1%
75.7%
1
8.9%
9.9%
6.1%
10.7%
2
4.5%
5.2%
4.3%
6.0%
3
2.0%
1.9%
1.9%
2.5%
4+
4.1%
4.4%
3.6%
5.1%
NHL TV Viewing Habits (Asked of NHL Fans During The Season)
Watched NHL game on TV during
the past 12 months
'07
(n = 3,464)
'06
(n = 3,440)
'05
(n/a)
'04
(n = 3,412)
Yes
63.4%
66.3%
n/a
66.3%
NHL games watched on TV
during the past week
'07
(n = 1,509)
'06
(n = 1,612)
'05
(n = 1,194)
'04
(n = 1,194)
0
51.4%
55.4%
52.7%
50.4%
1
23.1%
20.0%
20.1%
21.3%
2
13.0%
13.5%
13.5%
14.1%
3
4.6%
4.6%
7.0%
6.7%
4+
7.9%
6.5%
6.7%
7.5%
Why Are You Watching An
NHL Game?
'07
(n = 2,171)
'06
(n = 2,240)
'05
(n = 1,149)
'04
(n = 2,242)
Plan to watch
45.2%
46.4%
49.9%
49.1%
Select from other available options
10.7%
10.4%
9.5%
9.9%
Discover while while flipping channels
44.1%
43.2%
40.5%
41.0%

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