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Thursday
October 9, 2008
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Recent Issues
NHL Season Preview

Rink Roundup: NHL Teams Roll Out '08-09 Marketing Slogans

The chart below presents the slogans and ad themes teams are using to promote the '08-09 season (THE DAILY).

TEAM
SLOGAN
TEAM
SLOGAN
Avalanche
The Colorado Avalanche
Hockey Experience
Kings
Pride = Passion = Power
Blackhawks
One Goal
Lightning
My Game. My Team. My Town.
Blues
Whatever It Takes
Maple Leafs
Spirit Is Everything
Blue Jackets Carry The Flag Oilers Thirty Years Young
Bruins We Want It As Bad As You Panthers It'll Do That To You
Canadiens Where HISTORY Is PLAYED Penguins TBA
Canucks We Are All Canucks Predators It Stays With You
Capitals Red Is Caps Hockey Rangers I Am A Ranger
Coyotes Be Coyotes Cool Red Wings None
Devils Jersey's Team Sabres None
Ducks None Senators Sens Army -- A Force United
Flames We Are … The C Of Red Sharks This Is Sharks Territory
Flyers Hungry For More Stars Our Team. Our Time.
Hurricanes Our Team. Our Tradition. Thrashers Become One In Blueland
Islanders Experience: Islanders Hockey Wild We Are The Team Of 18,000

NOTES: The Canadiens are beginning a 14-month celebration of their 100th anniversary as a franchise. Visual marketing ads will integrate color shots of current players with vintage black and white photos featuring legendary opponents….The Oilers are celebrating their 30th anniversary as part of the NHL this season....The Canucks are directing fans to a new online Fan Zone on their Web site....The Penguins will announce their slogan before their home opener on Saturday.

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