EliteXC Draws Solid Ratings Despite Competition On Other Nets
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CBS' "EliteXC Saturday Night Fights" Could
Post Final Rating Lower Than Debut Show |
CBS' "EliteXC Saturday Night Fights" earned a 2.65 rating and drew 4.31 million viewers from 9:00-11:00pm ET, which "doesn't factor in the" 11:00-11:20pm ET segment featuring the 14-second Kimbo Slice loss to Seth Petruzelli, which "based on metered market data was the most watched part of the show and should slightly increase the final average," according to Dave Meltzer of YAHOO SPORTS. Early indications of CBS' broadcast are that "if the promotion remains in operation, a fourth prime-time network special would take place sometime in" Q1 of '09. The rating for the two hours was "along the lines of the first two hours of the debut show May 31." The final number, including the Slice fight, "is expected to wind up slightly lower than the debut show's 3.0 because the first show went longer." Saturday's show will "most likely wind up as the third-most watched MMA event ever in North America." Saturday's rating "was good in that it at this point looks to have won the night in the key male adult demos, strongest in males aged 25-54, doing a 2.7 in the first two hours." The "best ratings markets were in the South, and in particular in markets that were 1980s pro wrestling hotbeds." CBS Senior VP/Program Operations Kelly Kahl: "It was a great number as far as I was concerned. The people saying it's the end of EliteXC and the end of EliteXC on broadcast television are misinformed." Meltzer noted the sports competition "was tough with ... both the Wisconsin-Ohio State college football game, as well as baseball playoffs on TBS going head-to-head." Meanwhile, "any good news about Saturday's rating is tempered because the big question becomes whether Slice can draw numbers of this level again after losing the way he did" (SPORTS.YAHOO.com, 10/6).
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