NHL Breaking New National "Is This The Year?" Ad Campaign

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STARRY-EYED SURPRISE: The Stars and Door Number 3, Austin, today are launching an updated version of the team's "Come into the Cold" ad campaign promoting the '08-09 season. The campaign was first launched last year in support of the '07-08 season. The campaign will feature 14' x 48' billboards, which will be located throughout the greater Dallas area, with each picturing a Stars player in uniform. Bold and short headlines over a darkened background will be used and will be accompanied with the tagline, "Our Team, Our Time." Stars pictured in the campaign will include G Marty Turco, LW Brenden Morrow, C Mike Modano, C Mike Ribeiro, RW Jere Lehtinen and D Sergei Zubov (Door Number 3). The DALLAS MORNING NEWS last month provided a behind-the-scenes look of the ad shoot.

Stars Today Unveil Latest Edition Of Its "Come Into The Cold" Ad Campaign

CHICAGO HOPE: In Chicago, Lewis Lazare reviewed the Blackhawks' new TV ad campaign titled "One Goal" that broke last weekend. The spots, via Ogilvy & Mather, Chicago, are a "bit barebones, and the players don't get to say much." Each 30-second spot "is actually comprised of two 15-second executions," and "in each instance, a Blackhawk player skates up to a microphone set on the ice and simply says a few words." Yet, "these brief here-are-the-players TV spots at least will give the team more of a public face." Lazare gave the campaign a "B" grade (CHICAGO SUN-TIMES, 9/30).

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