Bills, Sabres Winning Sponsors In Spite Of Tough Economic Times
 |
Sabres Gaining Sponsors
Despite Current Financial Crisis |
Despite the current financial crisis, the Bills and Sabres "say sponsorship dollars remain strong," according to James Fink of BUSINESS FIRST OF BUFFALO. Both teams "have sold a record number of tickets" and the two clubs combined have sold "nearly 240 private suites" at Ralph Wilson Stadium and HSBC Arena. The Sabres also "scored a sponsorship coup" by signing a five-year deal with Coca-Cola of Buffalo for the exclusive pouring rights at HSBC Arena, effective tomorrow. The deal, which also gives Coca-Cola "arena signage and promotional tie-ins," marks the "first time that Coke has been the exclusive soft drink at the arena." Meanwhile, M&T Bank "signed a new five-year pact with the Bills" on September 18, giving M&T "exclusive rights to advertise and promote its products inside Ralph Wilson Stadium and at the team's training camp at St. John Fisher College" in Rochester. M&T also "is the only bank allowed to use the Bills' trademarked logo on checks and credit cards." Sabres Owner Tom Golisano said of the economy, "I'm not worried about the Sabres, per se. I'm more worried about what the impact will be in Buffalo and Western New York." Sabres VP/Sales & Business Development John Livsey said that the Sabres "are seeing some local companies cut back on ad time for this season's TV telecasts, yet the team has picked up several new sponsors this year, including local attorney Herschel Gelber and Allstate." Bills Senior VP/Business Ventures Pete Guelli: "If this continues, we could start seeing some cutbacks next year, but at this point, it would just be a guess on my part" (BUSINESS FIRST OF BUFFALO, 9/26 issue).
|
Related Stories By Company
|
Related Stories By Sport
|
Majestic Resumes Relocation Talks
January 21, 2010 :
SportsBusiness Daily
Majestic Reality Targets Bills, Jaguars
January 6, 2010 :
SportsBusiness Daily
Bills Promote Buddy Nix To GM
January 4, 2010 :
SportsBusiness Daily
Bills Toronto Series Sees More Fan Interest
December 4, 2009 :
SportsBusiness Daily
First Time, Long Time With Howard Simon
December 4, 2009 :
SportsBusiness Daily
|
Metrodome To Get New Turf, Remodeled Offices
March 19, 2010 :
SportsBusiness Daily
49ers Allegedly Cut Ties With GM McCloughan
March 19, 2010 :
SportsBusiness Daily
MSG Net To Air Hockey Game In 3D
March 19, 2010 :
SportsBusiness Daily
Canucks-Oilers-Flames Partnership Stalls
March 19, 2010 :
SportsBusiness Daily
Jets' Owner Says He Trusts Goodell
March 18, 2010 :
SportsBusiness Daily
|
|
