SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Monday
September 29, 2008
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

Camping World To Continue Harvick Deal If It Gains Entitlement

Camping World Will Continue To Sponsor
Kevin Harvick Inc.'s Truck Series Entry In '09
Kevin Harvick Inc. (KHI) Owner Kevin Harvick said that Camping World, which is "negotiating to become the new title sponsor" of NASCAR's truck series, will "continue [as] the primary sponsor" of KHI's No. 33 truck series entry driven by Ron Hornaday Jr. in '09, according to Terry Blount of ESPN.com. Harvick: "We have a contract with them through next year, so that won't change." NASCAR Managing Dir of Corporate Communications Ramsey Poston said that Camping World "can continue to sponsor Harvick's truck if the company becomes the title sponsor of the series." Poston: "We don't want to do anything that would impact team sponsorship. But we want to emphasize there is no deal. Camping World is one of several companies that are very interested in the truck series." Harvick did say should Camping World gain entitlement to the truck series, it would not return as a sponsor for KHI's No. 33 Nationwide Series entry. Harvick: "We had them for 14 races [this year], but that would end."  Blount noted Camping World also sponsors two regional NASCAR touring series, the Camping World Series East and West, and it is "unknown if the company would continue that program [if it] becomes the title sponsor for the truck series" (ESPN.com, 9/26). Harvick said of Camping World, "I want them to do what is best for them as a sponsor. Understanding where everything comes from and how it works, I think for them, it sounds like they think that is a better avenue." Harvick added, "I don't necessarily think that NASCAR went out and sought Camping World. ... At first glance, you are like 'Wow, what the hell is happening here?' I don't think anyone is stealing a sponsor here, I just think it's something that seems to work good for them" (FOXSPORTS.com, 9/26).

Related Stories By Company Related Stories By Sport
Layoffs Expected As NASCAR Hits Offseason
November 17, 2008 : SportsBusiness Daily

NASCAR's Testing Ban Could Save Millions
November 17, 2008 : SportsBusiness Daily

NASCAR Cuts Testing To Save Money
November 14, 2008 : SportsBusiness Daily

NASCAR Roundtable Part III
November 14, 2008 : SportsBusiness Daily

DEI, Chip Ganassi To Merge For '09
November 13, 2008 : SportsBusiness Daily

Jim Tucker Leaving GEM For IMG
December 1, 2008 : SportsBusiness Daily

Wheels & Deals
December 1, 2008 : SportsBusiness Daily

Johnson Not Likely To See Marketing Boost
November 19, 2008 : SportsBusiness Daily

Wheels & Deals
November 19, 2008 : SportsBusiness Daily

Layoffs Expected As NASCAR Hits Offseason
November 17, 2008 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group
Privacy Policy - Terms of Service
© 2008 Street & Smith's Sports Group
All Rights Reserved