Roger Goodell Discusses CBA Negotiations, NFL TV Revenue
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Goodell Discusses Labor Talks,
NFL TV Revenue In Q&A |
NFL Commissioner Roger Goodell, in a Q&A with FORTUNE's Geoff Colvin, said of the owners earlier this year opting out of the CBA, "We all understand we have to continue to grow the game, and that's better done as a partner, not through labor disputes." Goodell: "We'll find a way to do that, but it has to work for the players, for the NFL owners, and for the fans." Goodell said of a possible NFL lockout during the 2011 season, "I don't know the odds, but that's three years off. We have the 2008, 2009, and 2010 season before any lockout could even occur. Our job is to get to work, and that's one of the reasons the owners terminated the deal -- because it wasn't working for them and to signal that we need to start working on that new agreement right now." Goodell, when asked if the "basic model of the NFL selling broadcast rights to TV networks" will continue in the future, said, "We hope so, because it has been the core of our success. Outside of the Olympics, we're one of the few sports that continues to be successful on broadcast TV." But Goodell added, "On the other hand, as you look at digital media, those are opportunities that help build audience. The Olympics most recently demonstrated that this gives us an opportunity to create new interest in our game and to broaden our broadcast audience and benefit our broadcast partners." Goodell said of the carriage issues facing NFL Network, "We have a dispute with the cable operators. Our view is that this should be available to the broadest possible audience, and we are not going to go into a sports tier. We're patient. This is long term for us."
FLAG ON THE PLAY: When asked "how serious a threat to the league" players' off-field troubles are, Goodell said, "It is serious to our brand. People expect certain behavior from people associated with the NFL. It's a privilege to play in this league, not a right, and I think our players are starting to get that message clearly. ... The vast majority are super young men, but when they reflect poorly on the NFL and other players, they have to understand the consequences, and I believe they're getting that message" (FORTUNE, 9/29 issue).
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