SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Thursday
September 25, 2008
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

Heat Generator: Michael Beasley Signs Shoe Deal With Adidas

Beasley Inks Endorsement Deal With adidas
Heat F and No. 2 overall NBA Draft pick Michael Beasley has signed a deal with adidas, Jim Gatto, adidas Dir of Global Sports Marketing for Basketball, confirmed yesterday. Gatto said that the deal was signed earlier this week, but would not provide any details regarding the endorsement agreement. Beasley fired his agent, Joel Bell, about two weeks ago. Gatto said that he had been negotiating the deal with Bell earlier this summer, but finished the deal through negotiations with Steven Reed, Beasley’s business manager. Reed, President of California-based Capital Advisors Consulting, said, “Mike has agreed enthusiastically to endorse adidas and wear the shoe as he has done his whole playing life” (Liz Mullen, SportsBusiness Journal). Beasley: "It was the best situation for me. I've been playing in adidas since I was 13 years old. I established a relationship with some of the guys on the staff and financially it was the best situation for me and my family" (SUN-SENTINEL.com, 9/24). But CNBC.com's Darren Rovell noted Beasley at his NBA rookie photo shoot and at a preseason game in July wore Nike's Air Jordan XX3 shoe (CNBC.com, 9/24).

FOCUSING ON BASKETBALL: Beasley said that he "did not plan to hire an agent" today, the first day he can do so after firing Bell. Beasley: "I feel as though right now an agent is not really my first priority. I'm looking forward to starting training camp and I just want to play basketball. Everything off the court I don't want to worry about right now." In Miami, Sarah Rothschild writes Beasley "has had a tumultuous month," with an incident at the league's Rookie Transition Program in addition to the Bell situation. Beasley was fined $50,000 for not cooperating with NBA officials regarding the incident, which also included Heat G Mario Chalmers and Grizzlies F Darrell Arthur. Beasley yesterday spoke about the incident for the first time and said, "My immaturity played a factor. I'm 19. I tried to be a kid and get away with it." Chalmers added, "It was just a mistake, being at the wrong place at the wrong time -- something we look back (on) and we regret to the fullest. We took our punishments, and now we're ready to move on and put the situation behind us" (MIAMI HERALD, 9/25).

TREND SETTER: YAHOO SPORTS' Adrian Wojnarowski reported G Brandon Jennings's four-year shoe and apparel deal with Under Armour "will pay him comparably to the top three picks in the 2008 NBA draft." Sources said that Jennings, who opted to skip college this season to play professionally in Italy, "is making over $1[M] a year" between his salary and shoe deal. Former Nike, Reebok and adidas basketball marketing exec Sonny Vaccaro, who is advising Jennings, said, "This is almost like what Michael [Jordan] did, because he could've gone to adidas, which was still part of Converse. Nike was practically nothing. I told Brandon and his mother, 'If you hit with Under Armour, you're the man there'" (SPORTS.YAHOO.com, 9/24).

Related Stories By Company Related Stories By Sport
Adidas Launches New Viral Soccer Campaign
November 26, 2008 : SportsBusiness Daily

adidas Signs 11-Year Sponsorship With IAAF
November 24, 2008 : SportsBusiness Daily

TaylorMade-adidas Golf Acquires Ashworth
November 21, 2008 : SportsBusiness Daily

Texas Tech Inks All-Sports Deal With UA
November 10, 2008 : SportsBusiness Daily

Adidas Net Profit For '08 Rose 1.3%
November 7, 2008 : SportsBusiness Daily

ESPN Offers Holiday Hoops Coverage
December 1, 2008 : SportsBusiness Daily

NBA Franchise Notes
December 1, 2008 : SportsBusiness Daily

LeBron, MSN End Marketing Partnership
November 26, 2008 : SportsBusiness Daily

Catching Up With NBA's Heidi Ueberroth
November 26, 2008 : SportsBusiness Daily

Bobcats Local TV Ratings Last In NBA
November 26, 2008 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group
Privacy Policy - Terms of Service
© 2008 Street & Smith's Sports Group
All Rights Reserved