Marketplace Roundup
In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports the NFL theme for the '09 season will be "Own the Moment." The league revealed the tagline to business partners during recent marketing meetings in N.Y. The NFL has "supplied sponsors with the seasonlong marketing platform earlier than ever -- a full year before the season started" (SPORTSBUSINESS JOURNAL, 9/15 issue).
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USA Basketball Auctioning
Jerseys From Beijing Games |
GOLDEN TICKET: USA Basketball (USAB) is auctioning off each jersey worn by the Gold Medal-winning U.S. Olympic women's team from two games played during the Beijing Olympics, as well as jerseys worn by the Gold Medal-winning Olympic men's team from exhibition games prior to the Games. The auctions will include the white jerseys for both teams, the red jerseys for the women's team and the blue uniforms for the men's team. The auctions, held online at USABasketball.com and auctions.nba.com, began last night and will end on September 30 (USAB).
NOTES: Sources indicated that Cadbury is in talks with LOCOG to become the latest brand sponsor of the 2012 London Games. It is "not known at which level Cadbury hopes to strike a deal" (BRANDREPUBLIC.com, 9/16)....adidas has signed on as the official presenting partner of the '08 WNBA Playoffs, the first partner to present an entire WNBA postseason (WNBA)....SAS has extended its naming sponsorship of the Champions Tour SAS Championship presented by Forbes through 2013 (SAS Championship).
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