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September 16, 2008
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Facilities & Venues

Jerry Jones Leads Tour Of New $1.3B Cowboys Stadium

Cowboys Owner Says He Is Spending
$1M Per Day On Team's New Stadium
Cowboys Owner Jerry Jones said that he is "spending $1[M] per day" on the team's new stadium in Arlington, Texas, "which will eventually cost somewhere in the neighborhood of $1.3[B]," according to ESPN.com's Matt Mosley, who toured the facility with Jones. The stadium, set to open in time for the '09 season, "appears to be about 70[%] complete." Jones noted that, "perhaps more than the three Super Bowls he won in the '90s, this stadium will be his family's legacy." Jones said of deciding to build the new venue, "I didn't have to do this. We could've stayed over there in Texas Stadium and been fine. I could've kept being Coach Jones." The new stadium will feature two $45M digital video screens that will "hang 100 feet above the playing surface and stretch for 60 yards." Jones indicated that the video board "will be tilted at an angle that will allow fans to watch the action on the field and still see the screen in their peripheral vision." The outside of the stadium is surrounded by a "half-million square feet of etched glass," and Jones noted that the glass "will cause the stadium to look vastly different in the day than it looks at night." The new stadium also has "two quarter-mile arches that are pretty impressive and a hole in the retractable roof to honor the past." Jones added that the facility was "so big it could host eight events on the same night" (ESPN.com, 9/15). Jones, while giving ESPN's Mosley a behind-the-scenes tour, said of the stadium's seating, "When you're looking at this field, you've come here to watch the ballgame, but periphery wise or direct wise, you're going to have a vantage point that no one else in sports has had" (ESPN.com, 9/15). Jones said, “So many people have contributed to me being able to build this stadium. This stadium needs to reflect media, needs to reflect the new technology in media, such as the center-long digital board, the glass curtain walls, the glass end zone retractable doors” (“Monday Night Countdown,” ESPN, 9/15).

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