SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Wednesday
September 10, 2008
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Franchises

Ice Breakers: NHL Panthers Debuting New Ad Campaign Today

Click Here To Enlarge
The NHL Panthers are launching a new ad campaign this season called "Panthers Hockey. It'll do that to you," which is "designed to spur ticket sales," according to Jeff Zbar of the SOUTH FLORIDA BUSINESS JOURNAL. The theme for the multimedia and promotional campaign was "developed in house by the Panthers and BankAtlantic Center marketing team." The campaign debuts today and "profiles the dichotomy of actual fans' lives." One spot "profiles an airline pilot -- juxtaposed in his pilot's uniform and hockey apparel." Panthers Senior VP/Sales & Marketing Chad Johnson said that the pilot is "known for having started an 'underground movement' of bringing a cowbell to rally fans in his section." Johnson: "We wanted to show the non-hockey fan why hockey is different. The game experience is an opening to be someone different, an excuse to let your alter ego come out." Johnson added that the tagline is "intended to speak to different audiences, from families to 'maniacs.'" The campaign begins a "30 events in 30 days" countdown to the Panthers first game on October 10 on the road against the Hurricanes. By "tapping traditional and new media, the campaign will roll out with TV ads -- four or five in all -- plus radio spots, print ads in area newspapers and outdoor media throughout the market." The campaign "pitches the team's new six-game mini ticket plan and bundled concession, retail and fuel offers" (SOUTH FLORIDA BUSINESS JOURNAL, 9/5 issue).


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Panthers Hold Promo For Rink Naming Rights
November 20, 2009 : SportsBusiness Daily

NHL Panthers Introduce New Owners
November 17, 2009 : SportsBusiness Daily

Siegel, Viner Take Control Of NHL Panthers
November 16, 2009 : SportsBusiness Daily

NHL Panthers Owner In Talks To Step Down
November 2, 2009 : SportsBusiness Daily

NHL Panthers Ownership May Be Restructured
October 12, 2009 : SportsBusiness Daily

Filings Show Coyotes Lost $5M In Oct.
November 20, 2009 : SportsBusiness Daily

Canucks Criticized For Getting H1N1 Vaccine
November 20, 2009 : SportsBusiness Daily

Panthers Hold Promo For Rink Naming Rights
November 20, 2009 : SportsBusiness Daily

Ticket Package Offered For Flyers, 76ers
November 20, 2009 : SportsBusiness Daily

Blackhawks' John McDonough Profiled
November 19, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.