Media Notes
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NBC Earns 10.1/17 Overnight Nielsen Rating
For Last Night's Redskins-Giants Season-Opener |
NBC earned a 10.1/17 overnight Nielsen rating for last night's "NFL Kickoff" featuring Redskins-Giants. The game, which started at 7:00pm ET to accommodate coverage of the Republican National Convention, was down 22.3% from a 13.0/21 overnight for last year's NFL opener, which featured Saints-Colts starting at 8:30pm ET following a 90-minute "NFL Kickoff" concert special. The game peaked at the end of the game with an 11.6/18 in the 9:30-10:00pm ET window. NBC won the primetime in metered-market HHs, more than doubling the second place net (9.2/15 vs. 4.0/6 for CBS). Following the game, NBC News was tops at 10:00pm ET for convention coverage with a 6.3/10 overnight rating compared to a 4.4/7 for ABC and a 3.3/5 for CBS (THE DAILY).
MAGIC ACT: In Florida, John Denton reports the Magic released their '08-09 TV schedule Thursday, which features 42 games on Sun Sports and 35 on FSN Florida. Twenty-six of the first 32 locally televised games will be on Sun Sports as part of an "effort to combat the ongoing dispute between Bright House Networks and FSN Florida." FSN is "still not offered to most Bright House customers in Central Florida, while [SSN] is available." But Denton writes "clearly the pressure is on the two sides to resolve the impasse" before January 1, as Magic fans "could be without television coverage of 28 of 50 games in January, February and March (FLORIDA TODAY, 9/5).
FIGHT NIGHT: The GLOBE & MAIL's William Houston writes tennis fans Thursday night were caught "in the middle of a fight between TSN and cable distributors over carriage" of TSN2. In most markets, viewers "were denied the U.S. Open quarter-finals because TSN aired" Redskins-Giants and put the tennis tournament on TSN2. However, Cogeco is the "only large cable distributor carrying" the fledgling net. Houston notes "galling tennis fans further was the fact the football game was on NBC, which is available in every home that has TSN." TSN President Phil King said that the net, as an NFL rights holder, was "obliged to carry the game." Houston: "This seems to be a fight over money, although the price TSN is charging cable and satellite companies for TSN2 doesn't seem high -- less than [$0.50] a month for each subscriber" (GLOBE & MAIL, 9/5).
TRUTH & CONSEQUENCES: In N.Y., Bob Raissman writes under the header, "Yankees Missing Playoffs Would Be No Help To YES." The Yankees go into the weekend 11 games behind the Rays in the AL East and 7.5 games behind the Red Sox in the wild-card race, and if the club misses the playoffs this season, in the short term it will cost YES Network "any advertising revenue generated from those extended postgame playoff shows." However, it "will be a different sales climate" for YES in the long term. The marketplace "will be tighter" and the sell "more challenging." Raissman: "Can YES continue selling the past, that championship feeling, for a team that hasn't brought home the bacon since 2000?" (N.Y. DAILY NEWS, 9/5).
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