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Friday
September 5, 2008
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Final Nielsen Ratings From Recent Sports Events

The following lists final Nielsen ratings from recent sports events (THE DAILY).

SHOW
DATE
NET
TIME
RAT/SHR
"College Football Countdown"
8/30
ABC
3:00-3:30pm
1.0/3
NCAA Football: (regional)
8/30
ABC
3:30-7:03pm
2.8/7
NCAA Football: (regional)
8/30
ABC
8:06-11:45pm
3.6/7
Tennis: U.S. Open:
Men's, Women's Third Round
8/30
CBS
11:00am-6:00pm
1.2/3
MLB: (regional)
8/30
Fox
3:52-7:15pm
1.7/4
AST Dew Tour: Wendy's Invitational
8/30
NBC
4:00-6:00pm
0.5/1
WNBA: Storm-Sun
8/31
ABC
1:00-3:30pm
0.6/2
IndyCar Series: Detroit Indy Grand Prix
8/31
ABC
3:30-6:00pm
0.9/2
Tennis: U.S. Open:
Men's Third, Women's Fourth Round
8/31
CBS
11:00am-6:00pm
1.3/4
Crocs AVP Tour: Mason Open: Women's Final
8/31
NBC
1:30-3:16pm
0.8/2
PGA Tour: FedEx Cup Playoffs:
Deutsche Bank Championship: Third Round
8/31
NBC
3:16-6:00pm
1.4/3
Tennis: U.S. Open:
Men's, Women's Third Round
9/1
CBS
12:30-6:38pm
1.6/4
PGA Tour: FedEx Cup Playoffs:
Deutsche Bank Championship: Final Round
9/1
NBC
2:00-6:04pm
1.5/3
SHOW
DATE
NET
TIME
U.S. AREA
COV. AREA
VIEWERS (000)
NFL Preseason:
Seahawks-Chargers
8/25
ESPN
8:00-10:53pm
2.7
3.2
4,005
NCAA Football:
N.C. State-South Carolina
8/28
ESPN
7:55-11:15pm
1.5
1.8
2,401
NCAA Football:
Virginia Tech-East Carolina
8/30
ESPN
12:01-3:04pm
2.0
2.3
2,712
NCAA Football: Illinois-Missouri
8/30
ESPN
8:30pm-12:18am
1.6
1.9
2,585
"College GameDay"
8/30
ESPN
10:00am-12:01pm
1.2
1.5
1,654
NCAA Football: (regional)*
8/30
ESPN2
3:30-7:12pm
1.0
1.2
1,468
NASCAR Nationwide Series:
Camping World RV Service 300
8/30
ESPN2
10:23pm-12:31am
0.9
1.1
1,434
NASCAR Sprint Cup: Pepsi 500
8/31
ESPN
8:00pm-12:10am
3.3
3.9
5,638
"NASCAR Countdown"
8/31
ESPN
7:00-8:00pm
1.7
2.0
2,913
NCAA Football:
Kentucky-Louisville
8/31
ESPN
3:25-6:56pm
1.6
1.9
2,467


NOTE: * = “Reverse mirror” in which ESPN2 regionalized two games on ABC to markets not receiving the telecast. The games this week were Utah-Michigan and USC-Virginia.

ENGINE PROBLEMS: ESPN's telecast of the NASCAR Sprint Cup Pepsi 500 last Sunday night earned a 3.9 coverage area rating, down 9.3% from a 4.3 coverage rating for the same race a year ago. For its six NASCAR Sprint Cup races this season, ESPN averaged a 4.1 coverage rating, down 6.8% from last year's 4.4 coverage rating for five races, with the 3M Performance 400 rained out in '07 and run on ESPN2 the following week (THE DAILY).

HOW THE WEST WAS WON: FSN Rocky Mountain earned a 12.3/23 HH rating in the Denver market for Sunday night's broadcast of the Colorado-Colorado State game, the most-watched college football game ever on the net and the highest-rated regular-season game for any sport at any level (FSN)....Saturday's BYU-Northern Iowa game on The mtn. earned a 4.0/11 HH rating in the Salt Lake City market -- which includes all of Utah and parts of Idaho, Wyoming and Nevada -- and was seen by an average of 35,000 HHs (DESERET NEWS, 9/4).

LABOR OF LOVE: The GLOBE & MAIL's William Houston reported TSN drew 750,000 viewers for Monday's primetime broadcast of the CFL Argonauts-Tiger-Cats, ranking as the net's "second largest CFL audience in history and up 32[%] from the CBC's 508,000 for the same game last year." However, the comparable game in '07 aired at 1:00pm ET on Labor Day. The opening game of this year's Labor Day doubleheader, Eskimos-Stampeders, drew 523,000 viewers, down 8% from '07. Both games started at 4:00pm (GLOBE & MAIL, 9/4).

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