Family Business: NASCAR Acquires Grand-American Road Racing
By Michael Smith, Staff Writer, SportsBusiness Journal
The Grand-American Road Racing Association, a sports car racing series that was founded by Jim France, has been acquired by France's family business, NASCAR. Grand-Am will become a part of NASCAR Holdings, the business entity under which its racing series (Sprint Cup, Nationwide Series and others) are held. An announcement is expected later today. France founded the series in '99, but it was never officially under the NASCAR flag until now. Grand-Am officials say that the property will benefit from shared resources with NASCAR, including marketing, communications, brand management and research, but it will continue to run as a separate series under President Roger Edmondson.
|
Related Stories By Company
|
Related Stories By Sport
|
Jimmie Johnson Falling Short With Fans
November 20, 2009 :
SportsBusiness Daily
Wheels & Deals
November 16, 2009 :
SportsBusiness Daily
First Time, Long Time With Dave Moody
November 13, 2009 :
SportsBusiness Daily
France Wants Drivers To Show Personality
November 12, 2009 :
SportsBusiness Daily
Wheels & Deals
November 12, 2009 :
SportsBusiness Daily
|
Jimmie Johnson Falling Short With Fans
November 20, 2009 :
SportsBusiness Daily
Power To Compete In IndyCar Full-Time In '10
November 20, 2009 :
SportsBusiness Daily
Mercedes' Brawn Takeover A No-Brainer
November 17, 2009 :
SportsBusiness Daily
Ashley Force Hood Becoming Big Brand
November 17, 2009 :
SportsBusiness Daily
Wheels & Deals
November 16, 2009 :
SportsBusiness Daily
|
|
