New Billboard Near Wrigley To Play Upon Cubs' Billy Goat Curse

Effen Billboard Outside Wrigley Field Addresses Infamous Billy Goat Curse

PRESIDENTIAL GUARANTEE: The SUN-TIMES' Lazare yesterday wrote a Cubs-focused spot featuring comedian Frank Caliendo as part of MLB's $65M "There's Only One October" playoff ad campaign has Caliendo "sitting in front of a computer and doing a rather weak impersonation of George W. Bush as he blogs about the baseball season." Caliendo "talks about how Bush predicted the Cubs would make the playoffs -- a prediction that fans apparently thought might further jinx the perennially jinxed North team." In the spot Caliendo as Bush "says he doesn't believe in 'jinxification'" (CHICAGO SUN-TIMES, 9/2).

MARK UP: In Ft. Worth, Jan Hubbard reported if Mavericks Owner Mark Cuban purchases the Cubs, he could "spark an increase in Cubs paraphernalia sales." One T-shirt vendor near Wrigley Field has produced "a shirt with Cuban's name inside the Cubs 'C' logo, below the words 'We Want.'" The vendor: "They haven't been selling a lot lately. But if Cuban gets the team, I'm sure they'll be a hot item. The guys in the bleachers love them" (FT. WORTH STAR-TELEGRAM, 8/31).

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