Interest In The Summer Olympics Among Chicago Residents
With the Beijing Games ending last Sunday, focus in the U.S. turns to Chicago and its candidacy for the 2016 Games. The final decision by the IOC will be made in October '09. Below are demographics of Olympic fans in Chicago. For example, 3.2 million Chicago adults are loyal Summer Olympics fans, meaning they are very or somewhat interested in the Summer Olympics. Avid fans are those who are very interested, loyal fans are very or somewhat interested and fans are very, somewhat or a little bit interested. Data was gathered from August '06-September '07 (Scarborough Sports Marketing).
|
INTEREST IN THE SUMMER OLYMPICS AMONG CHICAGO RESIDENTS
|
|
INTEREST LEVEL
|
CHICAGO OLYMPIC FANS
|
% CHICAGO ADULTS
|
INDEX
|
|
Avid
|
1,506,129 (a)
|
21% (b)
|
115 (c)
|
|
Loyal
|
3,200,753
|
45%
|
107
|
| Fan |
4,242,663
|
59%
|
105
|
NOTES: (a) = 1.5 million Chicago adults are avid Summer Olympics fans, meaning they are very interested in the Summer Olympics. (b) = 21% of Chicago adults are avid Summer Olympic fans, meaning they are very interested in the Summer Olympics. (c) = Chicago adults are 15% more likely than all adults nationally to be avid fans of the Olympics.
|
