A-B, Daytona Int'l Speedway Announce Changes For Bud Shootout
Anheuser-Busch and Daytona Int'l Speedway yesterday announced several changes to the February 7 Budweiser Shootout. The competitors will be the top six drivers from each of the manufacturers -- Chevy, Dodge, Ford and Toyota -- and the race will grow from 70 laps to 75. The intent is to give more exposure to the troubled manufacturers, said A-B VP/Global Media & Sports Marketing Tony Ponturo. This is part of a new three-year sponsorship agreement that keeps Budweiser as the title sponsor of the non-points race and the official beer of the Daytona 500. In the past, pole winners from the previous year qualified for the event, but those weekly pole awards are now sponsored by Coors (Michael Smith, SportsBusiness Journal). NASCAR VP/Communications Jim Hunter said that the "format change was driven by ... the automakers, particularly the Big Three, whose sales have been ailing this year." Hunter: "It's no secret the manufacturers need all the exposure they can get. The winning manufacturer will have bragging rights for a year. Hopefully, this will evolve into a spirited annual competition" (USA TODAY, 8/27).
TAPPED OUT: Ponturo said, "We have talked about how to keep the Shootout fresh anyway. I won't kid you that Coors having the pole winner created a faster dialogue on how to address it" (USA TODAY, 8/27). In Florida, Mark DeCotis notes with pole winners from the previous year not automatically qualifying for the race, '08 pole winners such as Joe Nemechek, Patrick Carpentier and Paul Menard likely will be excluded from the event. Hunter said, "Obviously, if I was Joe Nemechek or someone else who might be affected adversely, I wouldn't be too happy about it. But change occurs and this is a non-points event, this is a special event" (FLORIDA TODAY, 8/27). But Nemechek said, "Now winning a pole doesn't mean anything. Being in that race has always been a big bonus for the teams. ... Shame on NASCAR. It should have sold the whole [beer sponsorship] to Coors and not Mickey Moused around with a half-and-half deal. It's disappointing it has turned out the way it did" (CHARLOTTE OBSERVER, 8/27).
UNDERAGE SERVICE: Joey Logano, who at 18 years old will drive Joe Gibbs Racing's No. 20 car next year, will be part of the Budweiser Shootout, and in Daytona Beach, Godwin Kelly reports if Logano "should win the race, Victory Lane would have to be stripped of Budweiser paraphernalia" due to his age (Daytona Beach NEWS-JOURNAL, 8/27). Ponturo said of Logano, "From time to time you'll have underage winners. You address it accordingly, but it certainly doesn't make you run the other way" (FLORIDA TODAY, 8/27).
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