Jets Not Requiring PSLs In Upper Deck, But Rest Of Seats Pricey

Jets Not Charging PSLs For 27,000 Seats

PREMIUM PRICES: Johnson said that the Jets "could not predict how high" the Coaches Club PSLs will climb in the auction, as "no NFL team has ever tried auctioning PSLs." But Johnson said that the club experience "would be 'unique.'" Johnson added that the team "hopes to raise $340[M] from the new licenses -- compared to the $370[M] the Giants expect from their PSLs -- with half going to taxes and the rest to pay construction costs" (Newark STAR-LEDGER, 8/27). In N.Y., Christian Red writes, "Even with the non-PSL zone, nosebleed seats will still be bloody expensive." Jets fans "will have to shell out [$95-125] in the upper bowl seats, an approximate 20% increase from the cost of the same seats at Giants Stadium" (N.Y. DAILY NEWS, 8/27). But SNY’s Adam Schein said, "The Jets win the public relations battle by not charging anyone in the upper deck (for PSLs)" (“Loudmouths,” SNY, 8/27).

INDUSTRY TREND: Last night’s edition of HBO’s “Real Sports” examined the rising cost of tickets in professional sports and the advent of PSLs. Giants co-Owner John Mara: “I’ll be honest about it, I have had some pretty tough mail over the last few weeks since we announced this program and that’s never easy to have to read.” HBO's Bryant Gumbel: “To John Mara, it’s all in the name of keeping up with the Joneses. Specifically, Dallas Cowboys Owner Jerry Jones, who is demanding that his fans pony up Texas-sized PSLs in order to help fund his new billion dollar stadium when it opens on the outskirts of Dallas next year.” Mara said the Giants would “have been all right for the next three or four years” playing in the current Giants Stadium, but “there would have come a point where it would have been a competitive disadvantage for us" ("Real Sports," HBO, 8/26).

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