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August 28, 2008
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Collegiate Sports

Broadband Expands Availability Of College Football Games

The ESPN/ABC family of networks, CBS College Sports, Fox College Sports, The Big Ten Network, NBC and Versus will offer a record number of college football telecasts in the '08-09 season. However, the real story from now to December is the power of choice given to fans by broadband, allowing them to select their own personal college football “Game of the Week.” The webcasting of football has gained tremendous importance for all schools, but particularly those who are in non-BCS Conferences. For these academic institutions, broadband is a means of gaining recognition in the national press as well as marketing themselves to future recruits, all the while reaching out to their fans and graduates who now expect to be able to follow the action of their teams. Over the course of the upcoming season, ESPN360 will webcast approximately 350 college football games to fans all over the world, free of charge. CBS College Sports, through their CBS College Sports Network All-Access Platform package, will offer over 600 games via computer as a $14.95 per month subscription service. In addition, many Division II and III colleges provide their games on their own Web sites. Some of these schools offer the football for free; some charge.

Univ. Of Hawaii Associate AD Credits
Broadband For Football Program's Success
WIDER REACH: Univ. of Hawaii Associate AD for External Affairs John McNamara said, “Broadband has been a huge part the success of our (football) program. The fact that we can offer all of our games on our Web site has allowed us to reach our alumni worldwide, including Baghdad, where we are proud that we have a large military following. Through the global access to our games we have elevated our status nationally as a quality football program.” Fresno State Associate AD for External Relations & Broadcasting Paul Ladwig added, “The goal is really simple. We need to have every game either on network TV, or local TV, which we then offer to ESPN for their Game Plan for national distribution. That way a fan can access all of our games on broadband either through our Web site or ESPN360. We feel strongly that as a non-BCS school, our fans need to see our team. Furthermore we also want to market Fresno State to the nation.”

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