SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Monday
August 25, 2008
Print This Issue


 
MOST VIEWED STORIES
  1. Bears Deny Rift With NBC
  2. Bills Owner Prepared To Make Big Changes
  3. Ticket Package Offered For Flyers, 76ers
  4. Obama To Appear In PSA With Three NFLers
  5. Gruden Committed To Improving On "MNF"
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

NBA Inks Strategic Marketing Deal With Tsingtao Brewery

NBA Commissioner David Stern and China-based Tsingtao Brewery Chair Jin Zhiguo Saturday announced a “multiyear strategic marketing partnership set to feature TV and online campaigns aimed at growing China’s audience for basketball,” according to Jonathan Landreth of the HOLLYWOOD REPORTER. NBA China CEO Tim Chen said that Tsingtao, China’s most widely distributed domestic beer, will “sponsor the NBA’s television and Web presence in China as part of the partnership, but he declined to offer details.” Stern said that Tsingtao “would not be the NBA’s exclusive partner in China, where it has 21 other marketing and promotional partnerships.” Tsingtao President of Sales & Marketing Yan Xu said, “We look forward to getting more big stars like [Rockets C] Yao Ming and [Nets F] Yi Jianlian from this partnership” (HOLLYWOOD REPORTER, 8/23). Meanwhile, the NBA "could be interested in a deal with the state-run Chinese Basketball Association to improve the level of play, sponsorship deals, marketing and even hosting NBA pre-season games in China." Stern: "We are discussing potentially how the league will look, but there is no timetable or urgency to that" (REUTERS, 8/23).

Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
NBPA Says Total Player Compensation Down
November 20, 2009 : SportsBusiness Daily

NBA Hires Mutombo As Global Ambassador
November 16, 2009 : SportsBusiness Daily

Nets To N.Y. Not Necessity For Prokhorov
November 16, 2009 : SportsBusiness Daily

LeBron Says He May Switch To No. 6 Jersey
November 13, 2009 : SportsBusiness Daily

NBA Digital Launches NBA TV Companion
November 12, 2009 : SportsBusiness Daily

Ticket Package Offered For Flyers, 76ers
November 20, 2009 : SportsBusiness Daily

NBPA Says Total Player Compensation Down
November 20, 2009 : SportsBusiness Daily

Magic Johnson, Cisco Team For Initiative
November 19, 2009 : SportsBusiness Daily

Nets Finding Unique Ways To Draw Fans
November 19, 2009 : SportsBusiness Daily

Grizzlies Optimistic Despite AI Departure
November 18, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


Go To Sports Media

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.