Medal Stand: Games Likely To Result In China TV Rights Windfall
Each day during the Summer Olympics, THE DAILY is offering our take on the business performances of some of the people, sponsors, broadcasters and other entities around Beijing.
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MEDAL
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MEDALIST
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GOLD: China TV rights windfall -- For all the criticism the IOC has faced for bringing the Olympics to China, it is hard to ignore the payoff it will see by converting 1.3 billion people into fans of the Olympics. The net result for the bottom line is expected to be a 2,000% increase in TV rights fees from China, bringing CCTV's contribution to the IOC's bottom line from $18.5M to more than $400M.
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SILVER: London -- Is anyone else getting excited about London 2012? The city plans to provide a glimpse of what its Games could be this Sunday with a Trafalgar Square ceremony that will feature Led Zeppelin's Jimmy Page, soccer star David Beckham and aquaman Michael Phelps. God save the Queen. |
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BRONZE: IOC President Jacques Rogge -- Good sportsmanship is important -- no one will disagree with that. But criticizing Usain Bolt for indulging in celebratory dancing after he broke the 200m world record seemed a bit out of place for the head of an organization that's been largely silent when it comes to China's limits on press freedom and the right to protest during the last two weeks. |
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TIN: NBC's "live" graphic -- For the last two weeks, NBC has said that it cannot remove the "Live" graphic from its delayed West Coast broadcasts. Now comes word from the company that supplies NBC's on-air graphic that taking the "Live" down can be done "at the source and during the event," USA Today reported. Sounds simple enough, so why has NBC resisted making the change? |
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